The photo, unveiled on the singer’s Twitter account, shows the bare-shouldered Bajan popstar and a puff of smoke, set against a dark backdrop.
Tweeting the picture, the star added: “you know im already in trouble 4 this but, i like to keep yall in the loop (sic).”
Earlier this month, Rihanna unveiled a behind-the-scenes clip of herself being moulded for a teeth grill, which will apparently feature fangs in the music video.
The 23-year-old filmed the promo in East London, where she hired out the set of the BBC business programme Dragons’ Den.
Rihanna sports a short blonde haircut for the new video, which was filmed at the end of last month ahead of the single’s official release on January 2.
‘You Da One’ is the second cut to be lifted from the star’s sixth studio album Talk That Talk, released in November.